I read lots of articles on business and entrepreneurship and this one provides some interesting insights.  The 3 Lessons:

1. Talk to customers early and often
2. Keep your focus on solving customers’ actual pain points.
3. Always be iterating.

Click here to read the article the full article and learn more about these three lessons in Entrepreneur Magazine.

JAIME STROLLO As product design manager, Jaime Strollo is responsible for the UX strategy of Betterment's financial planning products, as well as the management and mentorship of product designers.